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Plan 01 · Starter · 2 Months

Business Development Foundation

Two months on the fundamentals: how business development works, professional communication, market research, customer profiling, and getting your first leads.

Business Development Growth

Four months from first lead to closed deal: advanced lead generation, the full sales cycle, negotiation, CRM management, proposal writing, digital sales and revenue forecasting.

Business Development Leadership

The complete 24-week roadmap: lead generation, the full sales cycle, CRM, proposals, digital sales, key account management, customer success, financial fundamentals and agency building.

View Pricing & Apply Explore Curriculum Next Cohort: May 2026 · 10 seats left
50+
Class Hours
10
Assignments
5
Role-Play Sessions
1
Live Project
100+
Class Hours
20
Assignments
10
Role Plays
3
Live Projects
1
Month Internship
150+
Class Hours
30
Assignments
20
Role Plays
5
Live Projects
2
Months Internship

The Curriculum

Eight weeks of fundamentals

The Starter plan follows phases 1 and 2 of the 24-week roadmap, plus an introduction to the sales process. Each block ends with an assignment.

WK 1–2

Phase 1 · Introduction to business development

Fundamentals — what is business development, roles and responsibilities of a BDE and BDM, difference between sales, marketing and business development, B2B vs B2C models, the sales funnel, customer lifecycle

Business communication — verbal communication, professional email writing, presentation skills, business etiquette, meeting management

Assignment — prepare a business pitch for a company
WK 3–5

Phase 2 · Market research and lead generation

Market research — industry analysis, competitor analysis, identifying target customers, SWOT analysis, customer profiling

Lead generation — cold calling, cold emailing, LinkedIn prospecting, social media lead generation, database creation

Assignment — generate 100 leads for an IT company
WK 6–8

Sales process (basics)

Prospecting, qualifying leads and discovery calls, practised across five role-play sessions. Negotiation, CRM management, proposal writing and account management are covered in the Professional and Career Pro plans.

TOOLS COVERED
LinkedIn Sales Navigator Apollo.io ZoomInfo Hunter.io Google Sheets Google Workspace
WK 1–2

Phase 1 · Introduction to business development

Fundamentals — BDE and BDM roles, sales vs marketing vs business development, B2B and B2C models, the sales funnel, customer lifecycle

Business communication — verbal communication, professional email writing, presentation skills, business etiquette, meeting management

Assignment — prepare a business pitch for a company
WK 3–5

Phase 2 · Market research and lead generation

Market research — industry and competitor analysis, target customers, SWOT analysis, customer profiling

Lead generation — cold calling, cold emailing, LinkedIn prospecting, social media leads, database creation. Tools: Sales Navigator, Apollo.io, ZoomInfo, Hunter.io

Assignment — generate 100 leads for an IT company
WK 6–9

Phase 3 · Sales and client acquisition

Sales process — prospecting, qualifying leads, discovery calls, proposal creation, client presentations, closing techniques

Negotiation skills — handling objections, pricing strategies, contract negotiation, closing deals

Project — simulate a complete sales cycle
WK 10–12

Phase 4 · CRM and sales management

CRM fundamentals — customer data management, sales pipeline management, lead tracking, customer follow-ups

CRM tools — HubSpot CRM, Salesforce, Zoho CRM, Pipedrive

Assignment — create and manage a sales pipeline

Proposals, branding and revenue

WK 13–14

Phase 5 · Proposal writing and documentation

Business documents — proposal writing, quotations, invoices, contracts, scope of work, follow-up emails

Presentation skills — PowerPoint presentations, client reports, business presentations

Assignment — create a proposal for a software development project
WK 15–17

Phase 6 · Digital sales and personal branding

Digital sales — LinkedIn branding, social selling, content marketing for sales, networking strategies

Personal branding — optimizing LinkedIn profiles, portfolio building, professional networking

Project — build a professional LinkedIn profile and outreach strategy
WK 18–19

Phase 7 · Account management (basics)

Customer success — client onboarding, relationship management, retention strategies, upselling and cross-selling

Account management — key accounts, escalation handling, customer feedback

Assignment — prepare a customer retention strategy
WK 20–21

Phase 8 · Financial and business fundamentals

Financial basics — revenue and profit, pricing models, ROI calculations, budget planning, sales forecasting

Business fundamentals — business models, market expansion strategies, partnership development

Assignment — create a quarterly sales forecast
CAPSTONE

Sales pitch and proposal

Client presentation, pricing strategy and proposal submission.

CAPSTONE

CRM management

Lead tracking, follow-up strategy and revenue forecasting.

TOOLS COVERED
LinkedIn Sales Navigator Apollo.io HubSpot CRM Salesforce Zoho CRM Pipedrive Hunter.io Google Workspace
WK 1–2

Phase 1 · Introduction to business development

Fundamentals — what is business development, BDE and BDM roles, sales vs marketing vs BD, B2B and B2C models, the sales funnel, customer lifecycle

Business communication — verbal communication, professional email writing, presentation skills, business etiquette, meeting management

Assignment — prepare a business pitch for a company
WK 3–5

Phase 2 · Market research and lead generation

Market research — industry analysis, competitor analysis, identifying target customers, SWOT analysis, customer profiling

Lead generation — cold calling, cold emailing, LinkedIn prospecting, social media lead generation, database creation

Assignment — generate 100 leads for an IT company
WK 6–9

Phase 3 · Sales and client acquisition

Sales process — prospecting, qualifying leads, discovery calls, proposal creation, client presentations, closing techniques

Negotiation skills — handling objections, pricing strategies, contract negotiation, closing deals

Project — simulate a complete sales cycle
WK 10–12

Phase 4 · CRM and sales management

CRM fundamentals — what is CRM, customer data management, sales pipeline management, lead tracking, customer follow-ups

CRM tools — HubSpot CRM, Salesforce, Zoho CRM, Pipedrive

Assignment — create and manage a sales pipeline

From account manager to owner

WK 13–14

Phase 5 · Proposal writing and documentation

Business documents — proposals, quotations, invoices, contracts, scope of work, follow-up emails

Presentation skills — PowerPoint presentations, client reports, business presentations

Assignment — proposal for a software development project
WK 15–17

Phase 6 · Digital sales and personal branding

Digital sales — LinkedIn branding, social selling, content marketing for sales, networking strategies

Personal branding — optimizing LinkedIn profiles, portfolio building, professional networking

Project — LinkedIn profile and outreach strategy
WK 18–19

Phase 7 · Account management and customer success

Customer success — client onboarding, relationship management, retention, upselling and cross-selling, satisfaction metrics

Account management — key account management, escalation handling, customer feedback

Assignment — prepare a customer retention strategy
WK 20–21

Phase 8 · Financial and business fundamentals

Financial basics — revenue and profit, pricing models, ROI calculations, budget planning, sales forecasting

Business fundamentals — business models, market expansion strategies, partnership development

Assignment — create a quarterly sales forecast
WK 22

Phase 9 · Freelancing and entrepreneurship

Entrepreneurship — starting an agency, client acquisition strategies, building partnerships, business planning

Freelancing platforms — Upwork, Fiverr, LinkedIn, Freelancer

Project — create a business plan for a startup
WK 23–24

Phase 10 · Capstone projects

Students must complete at least three major projects; the Career Pro plan delivers five live projects in total.

PROJECT 1

Lead generation campaign

Identify prospects • build a lead database • execute outreach

PROJECT 2

Sales pitch and proposal

Client presentation • pricing strategy • proposal submission

PROJECT 3

CRM management

Lead tracking • follow-up strategy • revenue forecasting

ENTERPRISE STACK COVERED
Salesforce Enterprise HubSpot Sales Hub LinkedIn Sales Navigator Apollo.io & ZoomInfo Zoho CRM & Pipedrive Hunter.io Upwork & Fiverr Google Workspace

Support beyond the classroom

Pitch & Outreach Review

Professional pitch decks, cold email templates, and corporate outreach scripts reviewed by sales mentors.

Five role-play sessions

Live cold calling, discovery calls, and objection handling sessions with written tactical feedback.

Lead generation portfolio

100+ verified B2B prospect lists and outreach metrics packaged into a portfolio for employers.

Basic placement assistance

Access to our verified hiring partner list and referrals for junior BDE and SDR roles.

WHERE THIS PLAN LEADS

From portfolio to interviews

Resume & LinkedIn

A rewritten resume plus a fully optimized LinkedIn profile for BD and sales roles.

Five mock interviews

Screening, pitch, case and negotiation rounds with written feedback.

One-month internship

A live pipeline with weekly review, closing with a performance report.

Priority placement

Referrals ahead of Starter candidates, plus limited one-on-one mentorship.

100+
Class hours
3
Live projects
10
Role plays
5
Mock interviews
COMPARISON WITH THE OTHER PLANS

Built for leadership roles

Two-month internship

A live territory with real targets, reviewed weekly and closed with a performance report.

Five live projects

Lead campaign, sales cycle, LinkedIn strategy, proposal and CRM pipeline, plus a startup business plan.

Twenty role plays

Cold calls, discovery, objection handling, pricing pushback, escalations and closing.

Premium placement

Ten mock interviews, unlimited one-on-one mentorship and priority referrals.

ADVANCED MODULES IN THIS PLAN ONLY
Key account management
Entrepreneurship and agency setup
Partnership development
Business expansion strategies
International sales techniques
Customer success management
COMPARISON WITH THE OTHER PLANS