Two months on core marketing strategies: audience research, branding, WordPress website creation, on-page SEO, social media marketing and AI tools for content.
Four months covering advanced SEO, paid advertising on Google and Meta Ads, social media strategy, email campaigns, GA4 analytics and conversion tracking.
The complete 24-week growth marketing roadmap: organic search, full-funnel paid media, marketing automation, e-commerce growth, AI tools and client management.
The Curriculum
The Starter plan follows phases 1 to 3 of the 24-week roadmap, plus basic content, social media and AI tools.
Fundamentals — what is digital marketing, traditional vs digital, marketing funnel, customer journey, marketing strategy
Branding — brand positioning, audience research, competitor analysis, buyer personas, market research
WordPress — domain and hosting, themes and plugins, landing page creation, optimization, security
SEO basics — website structure, meta titles and descriptions, XML sitemap, robots.txt, schema
On-page SEO — keyword research, title and meta optimization, URL optimization, internal linking, image tags
Local SEO — Google Business Profile, Maps ranking, review management, local citations
Strategy — market dynamics, funnel mapping, customer lifetime value, value proposition
Audience — quantitative research, competitor teardowns, messaging framework
WordPress & Elementor — custom layouts, lead magnets, speed optimization, SSL
Technical SEO — robots.txt, sitemaps, structured data, canonical tags
Technical & Core Web Vitals — crawl budgets, indexing, site speed, schema
Off-Page & Local — link acquisition, digital PR, GBP optimization, review funnels
Campaigns — Search, Display, Shopping, Performance Max, YouTube Ads
Optimization — negative keywords, quality score, bidding strategies, conversion tracking
Meta Pixel, custom & lookalike audiences, retargeting funnels, creative testing, lead generation campaigns, ROAS optimization.
Growth Mindset — north star metrics, pirate funnel (AARRR), CAC/LTV dynamics
Positioning — ICP discovery, competitor intelligence, value messaging
Web Experience — WordPress / Shopify setup, mobile UX, heatmaps, CRO
Tracking — GA4 setup, GTM server-side tracking, meta conversions API
Enterprise SEO — log file analysis, schema graphs, crawl optimization, programmatic SEO
Content Ops — topic clusters, E-E-A-T workflows, AI-assisted content scaling
Google & YouTube Ads — Performance Max, Smart Bidding, script automation
Social Ads — Meta, LinkedIn B2B ads, creative iteration pipelines
Klaviyo email flows, abandoned cart series, WhatsApp Business API chatbots, customer lifecycle marketing.
GA4 custom events, Looker Studio dashboards, Shopify scaling, multi-touch attribution models.
Students manage real campaigns with actual ad spend, followed by a two-month agency internship.
A reviewed digital marketer resume built around real campaign metrics and tools.
A marketing screening round and a campaign strategy walkthrough, with written feedback.
Your assignments packaged into a clean portfolio you can send directly to employers.
Access to our hiring partner list and referrals for junior marketing roles.
Three live campaign reports with verified spend, ROAS, and conversion metrics.
A rewritten performance resume plus LinkedIn optimization for marketing roles.
Campaign pitch, paid ads budget allocation, and technical SEO interview rounds.
Direct introductions to 120+ agency partners for performance marketer roles.
A live agency marketing team with real ad budget ownership, reviewed weekly.
E-commerce, Lead gen, App install and Local SEO, each presented to a panel.
Growth hacking, paid ads defense, attribution, and CMO leadership rounds with feedback.
Unlimited one-on-one mentorship, resume and LinkedIn optimization, priority referrals.