SEO Expert
The complete 24-week roadmap: keyword research, on-page and technical SEO, content and off-page SEO, local SEO, GA4 reporting, international, e-commerce, programmatic and JavaScript SEO, and client management.
24 weeks, eleven phases
Five classes a week, 1.5 to 2 hours a day. Every phase closes with an assignment or a live project.
Phase 1 • SEO fundamentals
Introduction to SEO — how search engines work, crawling, indexing and ranking, SERPs, white-hat vs black-hat, ranking factors, terminology
Website fundamentals — domain, hosting and DNS, website structure, WordPress, URL structures, website architecture
Phase 2 • Keyword research and competitor analysis
Keyword research — short-tail and long-tail keywords, search intent, keyword difficulty, search volume, clustering
Competitor analysis — competitor research, gap analysis, content and backlink analysis
Phase 3 • On-page SEO
Optimization — title tags, meta descriptions, header tags, URL and image optimization, internal and external linking, content optimization
Technical elements — canonical tags, robots.txt, XML sitemaps, breadcrumbs, schema markup
Phase 4 • Technical SEO
Concepts — crawling and indexing, Core Web Vitals, site speed, mobile responsiveness, HTTPS and SSL, redirects, broken links, duplicate content
Audits — website health checks, crawl reports, log analysis, error fixing. Tools: Search Console, Screaming Frog, GTmetrix, PageSpeed Insights
Phase 5 • Content SEO
Content strategy — SEO content writing, content planning, topic clusters, pillar pages, E-E-A-T guidelines, blog optimization
AI for SEO — ChatGPT for content ideas, AI-assisted keyword research, content optimization
Authority, analytics and advanced SEO
Phase 6 • Off-page SEO
Link building — guest posting, broken-link building, business directories, social bookmarking, Web 2.0 and forum submissions, profile creation
Authority building — brand mentions, PR backlinks, outreach campaigns
Phase 7 • Local SEO
Google Business Profile — profile setup, NAP consistency, categories and services, review management, Maps optimization
Local citations — directory submissions, local backlinks, local content strategy
Phase 8 • Analytics and reporting
Google Analytics 4 — user tracking, event tracking, conversion tracking, traffic analysis, audience reports
Search Console — index coverage, performance reports, URL inspection, sitemap management
Phase 9 • Advanced SEO
Advanced topics — international SEO, multilingual SEO, enterprise SEO, e-commerce SEO, programmatic SEO, JavaScript SEO, SEO automation
Practical tasks — optimize an e-commerce website, create an international SEO strategy
Phase 10 • Freelancing and client management
SEO proposal writing, SEO pricing models, client communication, audit presentations, contract basics and reporting techniques, across Fiverr, Upwork and LinkedIn.
Phase 11 • Capstone projects
Three capstones delivered end to end and presented to a panel.
SEO audit
Technical audit • competitor analysis • keyword strategy • reporting
Local SEO project
Google Business optimization • local citations • review management
E-commerce SEO
Product optimization • category optimization • technical SEO
Phase 1 • SEO fundamentals
Introduction to SEO — how search engines work, crawling, indexing and ranking, SERPs, white-hat vs black-hat SEO, Google ranking factors, SEO terminology
Website fundamentals — domain, hosting and DNS, website structure, WordPress overview, URL structures, website architecture
Phase 2 • Keyword research and competitor analysis
Keyword research — short-tail and long-tail keywords, search intent, keyword difficulty, search volume analysis, keyword clustering
Competitor analysis — competitor research, gap analysis, content analysis, backlink analysis. Tools: Google Keyword Planner, Ubersuggest
Phase 3 • On-page SEO
On-page optimization — title tags, meta descriptions, header tags, URL optimization, image optimization, internal and external linking, content optimization
Technical elements — canonical tags, robots.txt, XML sitemaps, breadcrumbs, an introduction to schema markup
Content, off-page and AI (basics)
SEO content writing, directory submissions and profile creation, plus ChatGPT for content ideas and keyword research. Technical SEO, local SEO, GA4 and advanced SEO are covered in the Professional and Career Pro plans.
Phase 1 • SEO fundamentals
Introduction to SEO — how search engines work, crawling, indexing and ranking, SERPs, white-hat vs black-hat, Google ranking factors
Website fundamentals — domain, hosting and DNS, website structure, WordPress, URL structures, website architecture
Phase 2 • Keyword research and competitor analysis
Keyword research — short-tail and long-tail keywords, search intent, keyword difficulty, search volume analysis, keyword clustering
Competitor analysis — competitor research, gap analysis, content and backlink analysis. Tools: Keyword Planner, Ahrefs, SEMrush, Ubersuggest
Phase 3 • On-page SEO
On-page optimization — title tags, meta descriptions, header tags, URL and image optimization, internal and external linking, content optimization
Technical elements — canonical tags, robots.txt, XML sitemaps, breadcrumbs, schema markup
Phase 4 • Technical SEO
Concepts — crawling and indexing, Core Web Vitals, site speed, mobile responsiveness, HTTPS and SSL, 301 and 302 redirects, broken links, duplicate content
Audits — website health checks, crawl reports, log analysis, error fixing. Tools: Search Console, Screaming Frog, GTmetrix, PageSpeed Insights
Content, authority and reporting
Phase 5 • Content SEO
Content strategy — SEO content writing, content planning, topic clusters, pillar pages, E-E-A-T guidelines, blog optimization
AI for SEO — ChatGPT for content ideas, AI-assisted keyword research, content optimization
Phase 6 • Off-page SEO
Link building — guest posting, broken-link building, business directories, social bookmarking, Web 2.0 and forum submissions, profile creation
Authority building — brand mentions, PR backlinks, outreach campaigns
Phase 7 • Local SEO
Google Business Profile — profile setup, NAP consistency, categories and services, review management, Google Maps optimization
Local citations — directory submissions, local backlinks, local content strategy
Phase 8 • Analytics and reporting
Google Analytics 4 — user tracking, event tracking, conversion tracking, traffic analysis, audience reports
Search Console — index coverage, performance reports, URL inspection, sitemap management
Built for placement
Every cohort member gets personalized portfolio reviews, technical mock interviews, and access to our network of 120+ hiring partners.
Two-month internship
A live SEO team with real client sites, reviewed weekly and closed with a report.
Five live projects
Technical audit, backlink strategy, local listing, e-commerce optimization and an international strategy.
Ten mock interviews
Technical, content, link building, analytics and audit presentation rounds.
Premium placement
Unlimited one-on-one mentorship, resume and LinkedIn optimization, priority referrals.
Resume building
A reviewed SEO resume built around your keyword report and page optimizations.
Two mock interviews
An SEO screening round and a live audit walkthrough, each with written feedback.
Portfolio
A keyword report, a competitor analysis and a before-and-after optimization case study.
Basic placement assistance
Access to the hiring partner list and referrals for junior SEO roles.
Audit portfolio
Three website audits and three live projects, each with before-and-after data.
Resume & LinkedIn
A rewritten resume plus LinkedIn optimization for SEO and content roles.
Five mock interviews
Technical, on-page, link building and audit presentation rounds with feedback.
Priority placement
Referrals ahead of Starter candidates, plus limited one-on-one mentorship.